What is local SEO? It is a form of search engine optimization, which applies to localized organic results, Google Maps, and the local pack. The local pack is a section of a search result page that includes three organic listings, as well as ads. The local pack also includes a map and pins for ranking businesses based on the business’s Google Business Profile. Businesses without a GBP cannot appear in this section.
A local SERP includes information like the distance from the geo-location of the searcher. Relevant keywords and business categories are also important. The presence of the NAP is essential, as is the presence of a phone number. Another important factor is reviews. The number, quality, and diversity of customer reviews can help your website rank well. Google bots are everywhere and they monitor everything. By linking domains relevant to the area in which you are targeting, you can attract more local celebrities bio searchers.
The benefits of local SEO can be seen immediately. It is important to remember that customers primarily use Google to find a service in their area. The number of searches on Google daily is 8.5 billion. Nearly 50% of those searches have local intent. Therefore, local SEO should be adapted to customer intent. For example, if a user searches for “plumber in Los Angeles”, Google may not return the local plumber’s website. This is because Google has determined that the user was looking for a variety of hotels in the area.